I love these adverts because it gives viewers an 'ideal' life which I think all people strive for. It does it in a casual and light-hearted way making people feel the can really achieve this life. And the best part is, they link it with the brand associating all these good qualities to the beer making the beer look better than it is.
Very well done (not surprising though as it was created by Saatchi & Saatchi).
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