Actually grumpy free cakes!

This could actually be the funniest packaging ever for cakes. The Fabulous Bakin' Boys have made this limited edition of cupcakes and claim they have “no artificial colours or flavours, no hydrogenated fats and totally grumpy free!”

This is a very bold statement to make but it has half worked for me- I cant stop smiling every time I think about them and I haven't even tried one yet!

Although I can see it is a marketing bluff, the way they make it more consumer friendly by claiming it to be grumpy free, is a marketing area which could be developed. I'm sure, as consumers, we are all tired of the scientific jargon that is thrown across labels but this is much more straight forward and understandable. However I can also see many people taking advantage of the situation and sue companies for false advertising. 

Ginger Beer/Beards....

Over the summer this series of ads were released into women's magazines. I never and still don't understand the link between the two but its very obscure and weird. Something to do with Ginger Beer and ginger beards but if it's caught your attention or you want to find out more then visit their site. 

However as it was released over summer, the adverts does remind me of the holidays- it's so wacky and surreal that my housemates decided to stick them up in our kitchen. Noone however feels the need to go out and try one though.

Probably the Best Lager in the World

I love these adverts because it gives viewers an 'ideal' life which I think all people strive for. It does it in a casual and light-hearted way making people feel the can really achieve this life. And the best part is, they link it with the brand associating all these good qualities to the beer making the beer look better than it is.

Very well done (not surprising though as it was created by Saatchi & Saatchi).

Beer Mats

Not being too keen on beer myself, but my housemate started collecting them from everywhere he's been around europe. My interest kicked in, naturally having looked the different ones, promoting the different brands.

I thought it was a really effective way of getting information across, whether it be advertising or providing safety tips/facts on a night out. I thought it was well picked out to start promoting responsible drinking on these beer mats but many people disregard this technique straight away, making the conscious decision to ignore the little 'safer drinking' note but the message has still been taken in by the drinker at least making them aware of the effects of heavy drinking......which I think is the main aim of the campaigns.

I also like how some brands have steered away from the box standard square mats and started producing different shapes, a nice little touch whilst enjoying a drink at the local.