Ginger Beer/Beards....

Over the summer this series of ads were released into women's magazines. I never and still don't understand the link between the two but its very obscure and weird. Something to do with Ginger Beer and ginger beards but if it's caught your attention or you want to find out more then visit their site. 

However as it was released over summer, the adverts does remind me of the holidays- it's so wacky and surreal that my housemates decided to stick them up in our kitchen. Noone however feels the need to go out and try one though.

Probably the Best Lager in the World

I love these adverts because it gives viewers an 'ideal' life which I think all people strive for. It does it in a casual and light-hearted way making people feel the can really achieve this life. And the best part is, they link it with the brand associating all these good qualities to the beer making the beer look better than it is.

Very well done (not surprising though as it was created by Saatchi & Saatchi).