Probably the Best Lager in the World

I love these adverts because it gives viewers an 'ideal' life which I think all people strive for. It does it in a casual and light-hearted way making people feel the can really achieve this life. And the best part is, they link it with the brand associating all these good qualities to the beer making the beer look better than it is.

Very well done (not surprising though as it was created by Saatchi & Saatchi).

Heineken Experiance

On the subject of beer, if you have the chance to go to Amsterdam, Go see the Heineken factory. For a small fee, you get a tour of the history of the beer, the processes they to make it aswell as many different interesting ways to make it more interactive. There is a funny video that you make which you can email to our friends, a few simulations aswell as a DJ room to break your own beats. Plus you get 2 free beers and a soft drink along the way. Well worth the visit.

A lot of the activities in the Factory aren't necessarily related to beer or even Heineken but they have cleverly incorporated simulations and interactions with the public, making the whole visit much more interesting and memorable. I don't think I can actually remember why their beer is different or special or even how it's made but the fact that the museum didn't have a standard tour has really made me appreciate the brand a bit more.

Prague

A lovely city, full of culture and beer. The place is sort of divided into the old town and more modern city, but both are well worth a visit. 

The old town is full of little churches, cathedrals, synagogues and little market stalls on cobbled streets.....even the street lamps look traditional and old. 

The more modernised city is busy with workers and shoppers who shop in similar retails over here, but there are plenty of cafe's and bars to relax in when the evening comes. It's just a little weird at first when the barman comes to the table to take your drink order and to warn you, the pretzels on the table are not complementary (they are well expensive!).

The first is a picture of one of the streets in prague. There are many tourist shops selling freaky string puppets and dolls.

The cathedral (above) can be found right in the middle of "old town" but I cannot remember where I saw the sculptures  because I saw them when I got lost. But very interesting and eerie indeed.