On the subject of beer, if you have the chance to go to Amsterdam, Go see the Heineken factory. For a small fee, you get a tour of the history of the beer, the processes they to make it aswell as many different interesting ways to make it more interactive. There is a funny video that you make which you can email to our friends, a few simulations aswell as a DJ room to break your own beats. Plus you get 2 free beers and a soft drink along the way. Well worth the visit.
A lot of the activities in the Factory aren't necessarily related to beer or even Heineken but they have cleverly incorporated simulations and interactions with the public, making the whole visit much more interesting and memorable. I don't think I can actually remember why their beer is different or special or even how it's made but the fact that the museum didn't have a standard tour has really made me appreciate the brand a bit more.
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