Its freshers week so thats why I have alcohol on the brain.
Anyone remember when Southern Comfort tried to start a trend with "Soco"? No doubt that was a flop as soon as the commercial came out....but the interesting part is why?
Jack Daniels became J.D which seemed to flow naturally but Soco just reminds me of Soho in London and the way they repeated it on the advert made it annoying. Like some nerdy group trying to be cool but not managing it. I think they need to rethink their campaign, I love the drink but there's no way I'l serve anyone who asked for a "Soco and Lime" or even be caught asking for one. It may have worked in America but not over here.
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