A really great book for anyone who is interested in advertising, product design and psychology. It gives a very persuasive argument how aesthetically pleasing objects tend to be preferred even if the product is useless at its job because it is innate for people to be attracted to beautiful/pretty things. It also follows on to discuss how people can become emotionally attached to certain objects, usually for sentimental reasons as it represents/symbolises a memory or something special. It also analyses other areas of design, linking it back to the effects on people.
It is a delightful read, so can be enjoyed casually rather than an educational book that needs to be read.
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