Soco and Lime anyone?

Its freshers week so thats why I have alcohol on the brain.

Anyone remember when Southern Comfort tried to start a trend with "Soco"? No doubt that was a flop as soon as the commercial came out....but the interesting part is why?

Jack Daniels became J.D which seemed to flow naturally but Soco just reminds me of Soho in London and the way they repeated it on the advert made it annoying. Like some nerdy group trying to be cool but not managing it. I think they need to rethink their campaign, I love the drink but there's no way I'l serve anyone who asked for a "Soco and Lime" or even be caught asking for one. It may have worked in America but not over here.

Probably the Best Lager in the World

I love these adverts because it gives viewers an 'ideal' life which I think all people strive for. It does it in a casual and light-hearted way making people feel the can really achieve this life. And the best part is, they link it with the brand associating all these good qualities to the beer making the beer look better than it is.

Very well done (not surprising though as it was created by Saatchi & Saatchi).

The Sculpture Diaries

On sunday's channel 4 at 9.00pm

Waldemar Januszczak narrates a 3-part programme specifically on sculptures. This is very interesting for anyone who likes to delve into a bit of culture, as Januszczak wonders the world to show how they are made for sentimental reasons, symbols of power, to recognise a  great person or even as art itself.

The last one is on this coming sunday (14th sept) or you can catch up on 4od if you do not own a mac.