Beer Mats

Not being too keen on beer myself, but my housemate started collecting them from everywhere he's been around europe. My interest kicked in, naturally having looked the different ones, promoting the different brands.

I thought it was a really effective way of getting information across, whether it be advertising or providing safety tips/facts on a night out. I thought it was well picked out to start promoting responsible drinking on these beer mats but many people disregard this technique straight away, making the conscious decision to ignore the little 'safer drinking' note but the message has still been taken in by the drinker at least making them aware of the effects of heavy drinking......which I think is the main aim of the campaigns.

I also like how some brands have steered away from the box standard square mats and started producing different shapes, a nice little touch whilst enjoying a drink at the local.