Brand Reversions

This is fantastic. Graham Smith has taken logos of competing companies and swapped them around to produce this mind boggling result. You can view more reversions on his website www.imjustcreative.co.uk/brandreversioning

The logos could not look more natural or unnerving at the same time. Natural because it would take a second glance to realise the names are different and unnerving because we all recognise what the real companies are.

This project really highlights the subjectivity of graphic design. On one hand, it shows how brands have become recognisable in an instant but also how little the name actually matters, because a quick glance over may not see anything out of the ordinary....which can be a problem when the two companies are rivals. Are competing companies all that different from one another?

Graphic Design as Communication

This book written by Malcolm Barnard argues that Graphics Design is mainly for communication. It is very well written, looking into the different areas such as illustration, packaging and web design, and analysing these areas logically and systematically. He takes the subject seriously, looking at the theory and language rather than the "art" side of design allowing the reader to reconsider the typical stereotypes concerned with Graphic Design (a 'doss' subject). 

The illustrations help break up the large amount of text, resulting in a general reference book to ease the reader into the subject.

I found that the book gives a good overall insight into the different areas of Graphic Design, making it more suitable for 1st year students.