This is fantastic. Graham Smith has taken logos of competing companies and swapped them around to produce this mind boggling result. You can view more reversions on his website www.imjustcreative.co.uk/brandreversioning
The logos could not look more natural or unnerving at the same time. Natural because it would take a second glance to realise the names are different and unnerving because we all recognise what the real companies are.
This project really highlights the subjectivity of graphic design. On one hand, it shows how brands have become recognisable in an instant but also how little the name actually matters, because a quick glance over may not see anything out of the ordinary....which can be a problem when the two companies are rivals. Are competing companies all that different from one another?
