Billy Connolly

“When something is 'new and improved!' Which is it? If it's new, then there has never been anything before it. If it's an improvement, then there must have been something before.”

This tagline is very common on food products and campaigns but like Billy said- which is it? Maybe these professionals need to start rethinking these taglines, they are overused and technically politically incorrect! 

Terminal 5 is working

I believe many people have come across this tagline, especially after the massive problems the company faced during it's opening.

I was lucky enough to be part of the 2nd plane that arrived early in the morning, therefore able to experience the new terminal minus the problems that started during rush hour. 

This advert is very clever in the way that it takes advantage of the situation, using facts to promote the terminal. Very few situations would succeed with a campaign like this, as in my opinion people get bored with reading facts and figures, but it does work in this instance. After having a read through some of the different facts

"this week at T5 average time for bags to get from plane to carousel was 22 mins"

"last week at T5 average time to reach arrivals after the plane stopped was 26 mins" etc

it was amusing to compare my experience to the averages and although these adverts still doesn't persuade me to travel with them again (not until another year), it does project a positive image of terminal 5, and at least make people aware that it exists, if people happened to miss the huge media coverage on the lost baggage.

www.terminal5.ba.com