Sunday 5 October 2008

Melton Mowbray Pork Pies

Last year one of the projects was to promote pork pies. This was in the news today which I thought was quite interesting. Apparently they are now protected in the EU and the name is only allowed to be used by the town and surrounding area.

If no countries objected to the idea then the legislation could be carried through. And surprisingly.......none of them did.


It sounds like the whole idea has been taken far too seriously, all reflected in the little sheet which is written in Comic Sans.


Thursday 2 October 2008

Promoting Tap Water

We've al heard about unnecessary packaging and eco-friendly products and everything we can possibly learn about recycling.

With so much (packaging) going to waste, the government has to find different ways of attracting consumers to join the plea and this is one of them. 

The whole concept of buying bottled water to me is unbelievable. So man people complain about scams and excessive pricing, yet they don't seem to attack this sector, the idea of buying water when clean, drinkable water comes for free (almost) out of a tap. I can understand that it is a good idea, to have water accessible to those that need it outside the home, but things have gone too far with the level of branding out there. How did it become such a big sector in business?

This company is dedicated to promoting tap water, selling reusable bottles for £6. Yes it is a little pricey but the money that would be saved in the long term makes it worth it. I really like the design of the bottle aswell, very contemporary and straight forward. I wouldn't be ashamed of carrying that around.



If you have the time visit their site, and if you have the money, buy a bottle!